Got Milk? Breakfast Challenge Quenches Students’ Thirst

Just in time for the new school year, the California Milk Processor Board – creators of GOT MILK? – is partnering with Fresno, Clovis and Central Unified School Districts to challenge high school students to start the day off right with a nutritious breakfast with dairy milk for better academic performance and overall health. Schools in each district with the greatest percentage of increase of breakfast participation in school will each win $3000 and will be crowned “Breakfast Champs.”

Studies show that breakfast is vital to students’ academic success and personal well-being.  Eating a proper breakfast helps students improve attention in class, retain information, improves test scores, reduce tardiness and absenteeism as well as increase high school graduation rates.  The Breakfast Challenge runs from August 28 – September 18.