GOT MILK? Campaign Partners with Three Local Districts

Partnering with education leaders across California, GOT MILK? is striving to improve daily school breakfast participation among teens. In the Fresno area, Fresno Unified, Clovis Unified and Central Unified have signed on to see who can increase in breakfast participation during a three-week period. According to State Superintendent of Public Instruction Tom Torlakson, “Having a balanced breakfast puts students ahead of the class because the most important meal of the day improves memory, concentration and test scores while keeping absenteeism at bay.”

To keep breakfast top of mind among young people, GOT MILK? challenged California teens ages 13 to 18 to participate in its Breakfast Billboard Photo Contest for an opportunity to win $1,000 and a chance for their work to be featured on a billboard for a month in their hometown. Campuses with the greatest breakfast participation with milk in each district will win $3,000 towards student activities for a total of $45,000 statewide. Winners will be announced soon!